5 Skyrocketing Product Trends! 🚀
We have lift off. These trends are headed straight towards the moon.
Hey Data Lovers! — Nick here.
I found some exciting trends that have huge potential!
Let’s get into the data! But first:
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📈 Products on the Rise
Product #1 - Under Desk Treadmills (+5,900%)
“Burn up to 130 calories per hour!” - Dr. James Levine. Treadmills that fit under a standing desk have been gaining popularity as remote working becomes a company norm.
The benefits of walking while you work include:
Losing weight
Enhancing mood
Building muscle
Reducing blood pressure
Who’s Doing It?
WalkingPad - Has 122m views on TikTok under the hashtag #walkingpad. One of the main advantages of WalkingPad’s treadmill is its ability to fold up flat and slide under your couch.
Product #2 - Electrolyte Powder (+443%)
Hydration re-done. Consumers are changing the way they consume their fluids.
Electrolyte powders provide all the benefits of traditional choices like Gatorade but with fewer calories and sugar.
Who’s drinking it? Well, the obvious athletes, gym-goers, and those recovering from sickness.
But some are also using it as a cure for hangovers.
The electrolyte mixes market is expected to reach $9.7B by 2030, a 3x from the $3.2B in sales for the year 2020.
Who’s Doing It?
LiquidIV - The largest player in the space, LiquidIV has become the go-to for hydration mixes. Acquired by Unilever in 2020.
LMNT - Launching on the investing platform Republic in June 2022, LMNT raised $2.1m which was 8,600% above their goal! In the previous 12 months, LMNT did $25m in sales.
📰 Industry Shift
TikTok Ads (+9,400%)
It has not been a good year for Zuckerberg.
While TikTok’s growth is no news, its ad platform is becoming a strong competitor to other social medias like Meta (Facebook).
TikTok is not just a “kids app” either. Nearly half of TikTok’s userbase are between the ages of 18-34, as reported here. This opens doors for brands with older customer bases to push ads onto the app.
According to Statista, TikTok’s ad revenue will reach over $13B by 2026.
🚨 Business Radar
Business #1 - PrettyLitter (+691%)
Smart kitty litter. When a pet becomes ill, owners will take reactive measures to treat the pet.
But what if it could’ve been detected beforehand?
PrettyLitter developed a cat litter that reacts to chemicals in the urine and alerts owners of diseases and sicknesses before it’s too late.
For example, if the litter turns blue, it’s an indication that your cat may have a urinary tract infection.
It’s estimated that PrettyLitter is generating over $7m/year with their health monitoring litter.
Business #2 - Nutrafol (+963%)
Thinning hair? Don’t be scared. Imagine waking up to a horrendous sight, your pillow is COVERED in hair. Even worse, you check in the mirror and notice your scalp showing through the top of your head!
You are now a part of the 80 million Americans who experience hair loss.
Normally, you’d be prescribed medication like Minoxidil or Finasteride to treat balding. However, those meds come with potential side effects.
Nutrafol created a drug-free treatment with Ashwagandha that reduces the stress levels in your body. This can prevent hair loss and regrow old hair.
Read this article to learn more about Ashwagandha.
In short, some benefits of the Ashwagandha are:
Anxiety Relief
Increased Athletic Performance
Improved Sleep
There is still untapped potential in the uses of Ashwagandha. Especially when the alternatives are medications with harsh side effects.
❓Can I Ask You Something?
I’ve been getting some great feedback on ideas for these reports, but I want YOUR opinion!
Vote for what you’d like to see, I’m happy to oblige.
As always, thank you so much for reading! Don’t forget to subscribe if you haven’t already :)