4 Surging Product Trends! 🚀
These products are doing $100m+ in sales
Hey Data Lovers! — Nick here.
I found some interesting trends worth taking a look at!
Let’s get into the juicy stuff! But first:
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Now, let’s get into it! ↓
📈 Products on the Rise
Product #1 - Permanent Jewelry (+8,700%)
Forever and always. Have you ever received a gift and said, “I’m never going to take this off.” Now, you can mean it!
Permanent Jewelry is exactly as the name suggests.
It’s a process in which a piece of jewelry, commonly a bracelet, is welded together on the wrist of someone so that it remains on them permanently.
Check out this video to see it in action.
The process is painless and the bracelet is thin enough to break off in the case it catches onto something.
Who’s Doing It?
Due to the physical requirements of the business, there’s yet to be a company that’s scaled this idea nationwide.
However, since the barriers to entry are low, it is opening up the opportunity for small business owners to offer permanent bracelets as a service.
Google searches for “Permanent bracelet near me” are up +2,400% since 2018.
Product #2 - Barefoot Shoes (+270%)
As nature intended. Modern shoes just aren’t designed for our primal feet. They cramp our toes and disconnect our soles from the ground. That’s the idea behind the quickly rising trend in barefoot shoes.
The common selling points of barefoot shoes are:
Wider to allow your foot to spread out
Thinly soled to enable your foot to feel more
Flexible to contour to the natural movement of walking/running
But the cushion from shoes is good though, right?
Well maybe not, A professor from Harvard’s department of evolutionary biology states, “barefoot runners have almost no impact collision, much less than most shoe runners generate…”
Here is a video of a man who wore barefoot shoes for 1,000 days and how it affected his feet.
Who’s Doing It?
Xero Shoes - Xero Shoes reported $33.6M in sales for 2021 and 283% 3-year growth. They were also featured on Shark Tank, watch here.
VivoBarefoot - Tailoring to a very specific audience, VivoBarefoot is driving roughly 2m visitors to their website per month. This brand’s marketing focus is bringing people closer to nature, one foot at a time.
📰 Industry Shift
Gummy Supplements (+633%)
Gummies > Pills. The shift away from swallowing pills is happening. Consumers in large numbers are preferring flavored gummies for their daily supplements.
Who can blame them?
North America accounted for over 38% of the $16B global gummy supplement market in 2020. It’s expected to grow substantially by 2028, as reported by Grand View Research.
Here are 5 fast-growing gummy supplements,
Google Search Growth Since 2018:
(+7,500%) - Keto Gummies
(+4,900%) - Ashwagandha Gummies
(+3,200%) - Apple Cider Vinegar Gummies
(+1,500%) - PMS Gummies
(+1,016%) - Melatonin Gummies
There are a few downsides to eating gummy supplements says WebMD, this includes increased sugar intake, consuming harmful food dyes, and potentially unreliable dosage.
That’s a risk many believe is worth taking. *me included*
🚨 Business Radar
PRIME Hydration (+5,700%)
Quench your thirst with cash. Companies jumping on the hydration/electrolyte trend are raking it in and PRIME is no different.
YouTubers KSI & Logan Paul partnered to create a sports drink that would compete with giants like Gatorade.
With zero added sugar, 20 calories per bottle, and sweetened using coconut water, it’s an attractive substitute for the sugary drinks that dominate the market.
One thing is for certain, the drinks are selling. The company was founded in 2022 and recently announced that they surpassed 100M bottles of PRIME sold.
Businesses founded by internet personalities is a trend worth watching, a similar story follows YouTuber Mr. Beast who reported over $100M in revenue from his burger company Beast Burgers.
🎬 Closing Remarks
Are the juices flowing?
I hope so because I have THOUSANDS of trends just like this to deliver!
I would love to hear your feedback by replying to this email or commenting on my Substack!
Until next time,
Nick 👋