4 Products Making Huge Returns! 🚀
A Renewed Twist on a Boring Breakfast, A Way To Look Slimmer, A New Trend Starting In The Yard, and A New Version On The Traditional Cup of Joe
Hey Trend Trackers! — Nick here.
I've uncovered some interesting business developments for you today!
Before we dive into the details, let's make sure:
Are you subscribed? Stay in the know and catch the next wave!
Now that you're on board, let's check out those charts ↓
📈 Products on the Rise
Product #1 - Overnight Oats (+116%)
Breakfast reimagined! Overnight oats are experiencing a resurgence in popularity as people seek convenient and nutritious breakfast options that fit their busy lifestyles.
Overnight oats are made by soaking rolled oats in a liquid (such as milk or yogurt) and refrigerating them overnight to create a creamy, pudding-like texture.
But really? Oatmeal? That’s so bland and boring.
Surprisingly, companies have found ways to spice up this un-exciting start to the morning.
The renewed popularity is due to creative new variations developed as part of the trend. Things like:
Pre-Packaged Oat (Milk)Shakes
Trendy Flavors (S’Mores, Oreo, and Birthday Cake)
Overnight Healthy Protein Oats
The marketing angle for these products is typically aimed at busy professionals, parents, and those with health in mind.
Fun fact, Quaker owns the domain for overnightoats.com and it re-routes you to their main site.
What do I make of this trend?
The growing popularity of overnight oats serves as an indication that consumers are actively seeking healthy, tasty, and convenient options blended in a harmonious mix.
Who’s Doing It?
ONO - This trendy brand offers exciting protein oat flavors such as Cookies & Cream and Cinnamon Oat Crunch. The brand just launched into Target.
Oats Overnight - Offering a large variety of flavored oats, Oats Overnight has incredibly strong retail distribution and is at a $100M run rate for 2023.
Product #2 - Shapewear (+107%)
Shape up! Shapewear has seen a consistent rise in popularity as consumers seek comfort, confidence, and a smooth silhouette.
Shapewear is a type of undergarment designed to sculpt and enhance the body's natural shape.
Modern shapewear is a far cry from the gut-squeezing and uncomfortable garments of the past. Today's shapewear options include:
Breathable and lightweight fabrics.
Seamless designs that are invisible under clothing.
Customizable options for targeted enhancement/shaping.
Body-positive marketing and inclusive sizing.
Companies like Kim K’s SKIMS are actively innovating on the product by releasing a wide line of shapewear.
But this comes at a cost, the average item from SKIMS goes for $40-$100.
This high price gave way to a 6,200% explosion of searches for “SKIMS Dupe” aka SKIMS duplicate or copy!
Who’s Doing It?
SKIMS - The leader in the shapewear space, this company is generating $400M+ per year in sales. The brand was valued at $3.2B in January 2022.
SHAPERX - Capitalizing on the demand for “SKIMS Dupes,” this seller is doing $750k+ per month on this one shapewear listing alone!
📰 Industry Shift
A Solution To The Egg Prices Crisis
Feathered frenzy! Amid rising inflation, many consumers have decided to take matters into their own hands by raising their own egg-laying chickens.
The sudden increase in egg prices was caused by a perfect storm of factors, including:
High demand for eggs due to the pandemic.
Avian flu sweeping through commercial chicken flocks.
Grocery inflation from a decrease in grain supply and increased fuel, fertilizer, and animal feed costs.
Effects from the war in Ukraine on global food and energy supplies.
To egg this trend on, many cities have loosened backyard chicken requirements by increasing the number of hens allowed or lifting restrictions altogether on having chickens in cities.
It makes a lot of sense too, if you’ve got a backyard, why not make use of the space and save money?
The combination of the increase in prices and regulation lifts gave way to an entire industry of adding chickens to the backyard of an average household.
There is likely to be a huge boost in demand for compact chicken coops specifically designed for residential raising.
🚨 Business Radar
Ryze Coffee (+9,990%)
Shrooms Shaking Up Coffee! Mushroom coffee is the latest buzz-worthy beverage, getting tons of attention from health-conscious consumers and coffee lovers alike. Ryze has taken a step towards being a market leader in the category.
What in the world is mushroom coffee?!
Mushroom coffee is a blend of traditional coffee beans and adaptogenic mushrooms that gives an energy boost without the jitters or crashes associated with regular coffee.
A few months ago, when I first reported on the trend of Mushroom Coffee, it was a race to the top for many companies.
Ryze has proven themselves to be a worthy contender in the space.
The company offers a coffee/mushroom blend that promises:
Enhanced focus and clarity
Reduced stress and anxiety
Boosted immune system
Improved gut health
As reported by Forbes, Ryze ended 2022 with $18M in sales.
Ryze has a laser focus on Meta Ads, currently, they have over 400 live ads running right now. This is driving 500k+ monthly website visitors.
Check out all their ads here.
🥳 Special Announcement!
I have something VERY exciting to announce!
As a valued TrendingData subscriber, you've experienced the powerful insights we deliver on emerging products, businesses, and industries.
But imagine having trend data tailored specifically for your industry or business!
Introducing Trend Reports – a service designed to help you make data-driven decisions with absolute confidence.
By leveraging our massive database of analytics and data on Google Searches, we’ll create comprehensive custom reports that pinpoint key trends, untapped opportunities, and potential threats within your specific market.
Soon, this will be offered under an enterprise package which will cost a few thousand dollars.
But for the first 20 Trend Reports, I’m charging a heavily discounted rate.
Don't let the future catch you off guard! Reach out here.
Oh, and if you still haven’t subscribed to receive my free trend reports every week, now’s a perfect time!
Until Next Time,
Nick 👋