4 Huge Products For 2023! 🚀
The potential for these products are MASSIVE!
Happy Saturday! — Nick here,
I found some products that are on pace to soar in 2023. Keep your eye on these.
Let’s see these trends! But first:
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Enough talking, let’s get into it ↓
📈 Products on the Rise
Product #1 - Mushroom Coffee (+669%)
Start your day with shrooms! As people are looking to replace coffee with healthier alternatives, mushroom coffee has become a trending substitute.
Let’s be real though, mushroom coffee isn’t always a complete replacement. Some brands are essentially selling instant coffee with mushroom powder added.
According to Cleveland Clinic, there can be some benefits from drinking mushroom coffee which include:
Better sleep (due to less caffeine)
Reduced anxiety (due to less caffeine)
Reduced inflammation
Boosted immune system
Take these benefits with a grain of salt as there isn’t much research to back up the claims.
One thing is for certain, consumers are demanding coffee alternatives, and the companies supplying it are making a killing.
Who’s Doing It?
MUDWTR - A coffee-free alternative. Created with an organic mushroom blend and cacao. MUDWTR pioneered the mushroom coffee space and did a projected $60m in revenue for 2021.
RYZE - Mushroom blend with coffee added. This Boston-based competitor to MUDWTR has received over $2m in funding. Reviews of this product are mixed with some saying it tastes like plastic.
Product #2 - Period Underwear (+755%)
“One of my biggest fears.” 86% of women stated they’ve begun their menstrual cycle in public without the adequate hygiene products needed.
Period underwear, also known as leakproof underwear is a microfiber-lined panty that absorbs any flow which is not contained by feminine hygiene products.
This is a massive confidence booster for women and is becoming incredibly popular for those who play sports or are wearing garments in which a leak would be noticeable.
Who’s Doing It?
Knix - Canadian-based company and strong player in the industry. An 80% acquisition of Knix was completed for $320m earlier this year.
Thinx - Another massive brand in this space. Thinx is generating over $100m in annual revenue.
📰 Industry Shift
KBBQ - Korean Barbecue (+194%)
I hope you’re hungry! Korean barbecue (KBBQ) has moved from being strictly an Eastern Asian cuisine to nearly every US city.
At a KBBQ restaurant, each customer cooks their own meat on a grill in the center of the table.
According to this Medium article, typical KBBQ dishes include:
Bibimbap - Mixed rice dish
Bulgogi - Sliced beef dish
Galbi - Marinated beef short ribs
Japchae - Noodle stir-fry dish
Google search volume in the US for “Korean barbecue near me” increased by 76% since 2019.
🚨 Business Radar
Dr. Squatch (+7,000%)
“You’re not a dish, you’re a man” This organic soap company has scaled to over $100m in sales through their viral YouTube Ads.
If you haven’t seen Dr. Squatch ads, watch them here, they’re worth checking out.
The soap company also offers collections of licensed products which include Spider-Man, Star Wars, and Batman.
Here’s an article with the CMO, Josh Friedman explaining how the company is using licensing, TikTok, and Walmart to achieve 400% growth.
The latest revenue number on Dr Squatch was $100m for 2021.
🎬 Closing Remarks
You made it to the end. Thank you for reading!
I have TONS more data-driven trends to share… I’m talking thousands! So you can count on me to stay consistent with these.
I hope one of these emails sparks the idea for your next big thing, keeps you ahead of the competition, or just helps you understand what’s hot.
❓ Can I Ask You Something?
Just 1 thing.
It takes multiple hours to run the code, research, and write every report.
Around 6 hours each… but who’s counting? Not me… *gulp*
I want to help as many people as I can with these! Tens or even hundreds of thousands of people! To do so, I need your help!
I would be honored if you would share one of my reports with someone.
Could be anyone, your mom, friend, or even your creepy co-worker!
If you do share it, please reply to this email and I will personally thank you!
Sincerely,
Nick 👋