These 4 Products Are Making Millions! 🚀
A New Eyebrow Style, A Shot That Doesn't Give You a Hangover, The Optical Future, and A Way to Stay Hydrated
Hey Trend Watchers! — Nick here.
I’m excited to show you some of these fast-growing product trends!
Let’s jump right in! But first,
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📈 Products on the Rise
Product #1 - Eyebrow Lamination (+1,775%)
Brow game strong! Eyebrow lamination is a new beauty trend among those looking for fuller, more defined eyebrows.
What is eyebrow lamination?
Eyebrow lamination is a process of lifting and setting the brow hairs to create a fuller, fluffier look.
Many beauty salons now offer eyebrow lamination as a service, and at-home eyebrow lamination kits are also available for those who prefer to DIY.
Like many other trends in the beauty category, this trend originated from celebrities who popularized it. These A-listers include Zendaya, Dua Lipa, and Gigi Hadid.
Who’s Doing It?
MIYA LASH - This Amazon seller offers a kit to DIY your eyebrows to perfection! The Brow Kit sells for $30 and is generating an estimated $85k per month in revenue.
Product #2 - Ginger Shots (+267%)
Spice up your health! Ginger shots are a rising trend in wellness, offering a quick and easy way to consume a concentrated dose of ginger and other beneficial ingredients.
Ginger shots are small, concentrated drinks made from ginger and other health-benefiting ingredients such as lemon, honey, and cayenne pepper.
They are typically sold in 2-4 oz bottles and consumed as a quick shot.
Ginger shots are believed to have the following health benefits:
Reduce inflammation: Ginger contains compounds called gingerols and shogaols, which have anti-inflammatory properties.
Boosts immunity: Ginger is high in antioxidants, which can help boost the immune system and protect the body against infections and illnesses.
Eases nausea: Ginger is known for its ability to soothe an upset stomach and relieve nausea.
Lowers blood pressure: Some studies have suggested that consuming ginger may help lower blood pressure, which can be beneficial for people with hypertension.
Reduces muscle pain: The anti-inflammatory properties of ginger may also help reduce muscle pain and soreness after exercising.
Who’s Doing It?
Vive Organic - This company sells a range of superfood shots with their ginger shot being the most popular. They have taken a blitz approach to distribution with a presence in Brick & Mortar, Amazon, and also selling directly from their site. The company has received nearly $16M in funding and in late 2022 Vive was acquired for an undisclosed amount.
Proper Wild - With a very similar mission to Vive, this company also offers a collection of different health shots. Their recent revenue numbers are not released, however, in 2020 they hit a $1M run rate. It’s estimated they are currently doing ~$5M per year in sales.
📰 Industry Shift
AR Glasses (+433%)
See the world in a new way! Augmented Reality (AR) glasses are becoming a popular innovation in wearable technology, allowing users to overlay digital information onto the real world.
AR glasses work by using cameras and sensors to detect the user's environment and project digital images onto the lenses.
This technology can be used for a variety of purposes, from gaming and entertainment to education and productivity.
According to Statista, the consumer AR Glasses market is expected to reach $9.1B by 2027.
In the entertainment industry, AR glasses could revolutionize the way we experience movies, TV shows, gaming, and live events. Imagine being able to play a game or watch a movie anywhere, at any time.
In the education industry, AR glasses could provide a more immersive and interactive learning experience, allowing students to explore and visualize complex concepts in a way that was previously impossible.
Who’s Doing It?
NReal - One of the most popular start-ups in this space. This company sells their Air AR Glasses on Amazon for $379. NReal has secured partnerships with many tech giants including LG. Along with their partnerships, Nreal has received over $250M in funding from companies like Alibaba and Sequoia Capital.
Apple - One of the most anticipated AR glasses are coming from Apple. While details are still scarce, rumors suggest that the product will feature a lightweight design and the most advanced sensors.
🚨 Business Radar
LMNT (+1,567%)
Quenching the thirst! LMNT is a rising star in the hydration market, offering an electrolyte drink mix that provides essential nutrients without added sugars or artificial flavors.
LMNT Electrolyte Drink Mix is a sugar-free, gluten-free, and dairy-free alternative to traditional sports drinks.
Packed with essential electrolytes, this mix comes in different flavors such as citrus, raspberry, orange, and mango chili.
Google searches for “Electrolyte Powder” are up +550% since 2018 as fitness enthusiasts, low-carb, and ketogenic dieters search for a way to stay hydrated without compromising on their health goals.
LMNT got their start on the crowd-investing platform Republic where they raised $2.1M at a $200M valuation.
Since then, they’ve built the company to $25M+ in annual revenue.
🎬 Closing Remarks
Thank you for sticking with me to the end!
I’m always working hard to keep you informed and on top of the trends!
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Until next time,
Nick 👋