These 4 Products Are Taking Off! 🚀
A Way to Keep Your Makeup From Smudging, A Way To Recover, a New Way to Tread ADHD, and A Company That Will Destroy Fast-Fashion
Hey Data Lovers! — Nick here.
I’ve got some exciting trends growing in popularity!
Let’s dive right into it! But first:
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Now that you’re on board, let’s see those charts ↓
📈 Products on the Rise
Product #1 - Setting Spray (+82%)
Set it and Forget it! Setting spray, an essential beauty product for long-lasting makeup application is beginning to spike in popularity.
Setting sprays are designed to prevent makeup from smudging or fading, ensuring it stays in place for hours.
Why is “Setting Spray” trending?
Efficiency - The long-lasting hold of setting sprays means less need for touch-ups, saving time and makeup.
Versatility - Setting sprays are not just for face makeup. They are also used for enhancing the longevity of eye makeup and even lipstick.
Shift in Makeup Trends - As more individuals embrace full-coverage makeup looks that include heavy foundations, setting sprays have become an essential finishing step.
The hashtag #SettingSpray has 709M views on TikTok, this is where the product is receiving much of its market education.
Setting sprays range from $10 to over $50, with an average price point of $25.
Product #2 - Recovery Slides (+388%)
Step into Comfort! As the world has shifted towards prioritizing wellness and self-care, recovery slides are a rapidly emerging product trend.
Recovery slides are a type of footwear designed for post-workout or general comfort wear.
They are often made with cushioned footbeds and are increasingly embraced by athletes and casual users alike for their comfort and therapeutic benefits.
Why are “Recovery Slides” trending?
Athleisure trend - The trend towards casual, comfortable clothing that can be worn both for leisure and exercise has driven the popularity of recovery slides.
Health & Wellness focus - With an increased focus on self-care and well-being, consumers are more invested in products that offer comfort and promote recovery.
Accessibility & Practicality - Slides are easy to slip on and off, making them a practical choice for a quick run to the grocery store or for lounging around the house.
On top of these trends, the global pandemic and shift to remote work have resulted in consumers placing even more emphasis on comfort and practicality in their footwear choices.
Who’s Doing It?
OOFOS - Known for their patented OOfoam technology, OOFOS slides are designed to absorb 37% more impact than traditional footwear foam. Many athletes are spotted wearing OOFOS including Tiger Woods. Company revenue grew 82% year-over-year.
HOKA - The emerging footwear brand is selling their recovery slides for $60. HOKA is expected to generate $1.4B in revenue for 2023.
📰 Industry Shift
ADHD Meets Its New Match - Without Stimulant
Off the Addy’s. In a continuously evolving healthcare landscape, the management of Attention-Deficit/Hyperactivity Disorder (ADHD) is seeing a significant shift in approach.
ADHD is a common disorder that displays patterns of inattention, impulsivity, and hyperactivity that can impact daily functioning and academic performance.
According to the CDC, between 2016-2019, 6 million children were diagnosed with ADHD. Of those, 62% of them received treatment that involved medication.
The medication prescribed has typically been a stimulant, these meds come with side effects and the potential for dependence.
But a new treatment option is gaining popularity.
Non-stimulant ADHD medications like Strattera (atomoxetine) and Intuniv (guanfacine) are gaining traction for several reasons:
Longer-lasting effects - Unlike stimulants, non-stimulant ADHD medications have a smoother and longer-lasting effect, making them an attractive choice for all-day symptom management.
Fewer side effects - Non-stimulants are typically associated with fewer side effects compared to stimulants, reducing issues like insomnia, loss of appetite, and cardiovascular concerns.
Less risk of abuse - Since non-stimulant medications don't produce the euphoria associated with stimulant drugs, they pose a considerably lower risk of abuse or dependency.
Suitability for co-existing conditions - Non-stimulant medications can be especially beneficial for individuals with co-existing conditions such as anxiety or depression, which may be exacerbated by stimulant medications.
🚨 Business Radar
Nuuly (+7,700%)
The Fashion Rental Renaissance! Nuuly, a subscription-based clothing rental service, is seeing a significant rise in popularity, as more consumers seek to stay up-to-date with current fashion trends without the burden of purchasing new clothes.
Launched by URBN, the parent company of popular brands like Urban Outfitters, Nuuly offers consumers access to dozens of designer brands for a flat monthly rate.
For $98 per month, the user gets to choose 6 clothing pieces to rent. If they like it, they can buy it. It’s that simple.
Why is “Nuuly” trending?
Sustainability - As the fashion industry grapples with its environmental footprint, rental services like Nuuly provide a more sustainable alternative to fast fashion.
Variety - Nuuly subscribers can choose 6 items from an expansive catalog of over 3,000 styles. This allows users to experiment with different styles without the commitment of a purchase.
Quality - Nuuly’s portfolio consists of contemporary and premium brands, assuring users that they will receive high-quality items in their monthly rental.
Economic Factors - With inflation on the rise, consumers are getting creative with their purchasing habits. Nuuly offers an affordable way to wear high-end fashion without the hefty price tag.
The website received over 1.2M visitors last month according to SimilarWeb.
In 2022, the company reported sales of $130M, a 170% growth from the year before.
Nuuly's rise in popularity showcases the growing demand for flexible, sustainable, and economically conscious fashion solutions.
🚨 The Wait Is ALMOST Over!
It’s nearly here!!
I am finishing up the final touches on the trend dashboard!
A way to unlock ALL of my trends and be the first to see the next big thing coming!
Keep an eye out!
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Until next time,
Nick 👋