5 Skyrocketing Product Trends! đ
We have lift off. These trends are headed straight towards the moon.
Hey Data Lovers! â Nick here.
I found some exciting trends that have huge potential!
Letâs get into the data! But first:
Are you subscribed? If not, WHY? Stay informed with data-backed trends all for the low price of⌠$0.
Now that youâre subscribed, letâs get started â
đ Products on the Rise
Product #1 - Under Desk Treadmills (+5,900%)
âBurn up to 130 calories per hour!â - Dr. James Levine. Treadmills that fit under a standing desk have been gaining popularity as remote working becomes a company norm.
The benefits of walking while you work include:
Losing weight
Enhancing mood
Building muscle
Reducing blood pressure
Whoâs Doing It?
WalkingPad - Has 122m views on TikTok under the hashtag #walkingpad. One of the main advantages of WalkingPadâs treadmill is its ability to fold up flat and slide under your couch.
Product #2 - Electrolyte Powder (+443%)
Hydration re-done. Consumers are changing the way they consume their fluids.
Electrolyte powders provide all the benefits of traditional choices like Gatorade but with fewer calories and sugar.
Whoâs drinking it? Well, the obvious athletes, gym-goers, and those recovering from sickness.
But some are also using it as a cure for hangovers.
The electrolyte mixes market is expected to reach $9.7B by 2030, a 3x from the $3.2B in sales for the year 2020.
Whoâs Doing It?
LiquidIV - The largest player in the space, LiquidIV has become the go-to for hydration mixes. Acquired by Unilever in 2020.
LMNT - Launching on the investing platform Republic in June 2022, LMNT raised $2.1m which was 8,600% above their goal! In the previous 12 months, LMNT did $25m in sales.
đ° Industry Shift
TikTok Ads (+9,400%)
It has not been a good year for Zuckerberg.
While TikTokâs growth is no news, its ad platform is becoming a strong competitor to other social medias like Meta (Facebook).
TikTok is not just a âkids appâ either. Nearly half of TikTokâs userbase are between the ages of 18-34, as reported here. This opens doors for brands with older customer bases to push ads onto the app.
According to Statista, TikTokâs ad revenue will reach over $13B by 2026.
đ¨Â Business Radar
Business #1 - PrettyLitter (+691%)
Smart kitty litter. When a pet becomes ill, owners will take reactive measures to treat the pet.
But what if it couldâve been detected beforehand?
PrettyLitter developed a cat litter that reacts to chemicals in the urine and alerts owners of diseases and sicknesses before itâs too late.
For example, if the litter turns blue, itâs an indication that your cat may have a urinary tract infection.
Itâs estimated that PrettyLitter is generating over $7m/year with their health monitoring litter.
Business #2 - Nutrafol (+963%)
Thinning hair? Donât be scared. Imagine waking up to a horrendous sight, your pillow is COVERED in hair. Even worse, you check in the mirror and notice your scalp showing through the top of your head!
You are now a part of the 80 million Americans who experience hair loss.
Normally, youâd be prescribed medication like Minoxidil or Finasteride to treat balding. However, those meds come with potential side effects.
Nutrafol created a drug-free treatment with Ashwagandha that reduces the stress levels in your body. This can prevent hair loss and regrow old hair.
Read this article to learn more about Ashwagandha.
In short, some benefits of the Ashwagandha are:
Anxiety Relief
Increased Athletic Performance
Improved Sleep
There is still untapped potential in the uses of Ashwagandha. Especially when the alternatives are medications with harsh side effects.
âCan I Ask You Something?
Iâve been getting some great feedback on ideas for these reports, but I want YOUR opinion!
Vote for what youâd like to see, Iâm happy to oblige.
As always, thank you so much for reading! Donât forget to subscribe if you havenât already :)