These 4 Unusual Products Are Popping! 🚀

I was shocked to see the growth on these.

Hey Data Lovers! — Nick here.

I found some uncommon products that are popping off!

Let’s get into the data! But first:

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📈 Products on the Rise

Product #1 - Smokeless Fire Pits (+5,600%)

All the flame, none of the smoke. These innovative fire pits allow you to enjoy a classic bonfire without worrying about the problems caused by smoke.

What’s wrong with a bit of smoke? Besides stinky clothing, a lot actually. According to EPA, combusted wood smoke can cause a range of health problems that include:

• Microscopic particles in lungs

• Burning eyes

• Running nose

• Heart & lung disease

Smokeless fire pits are also considered safer as they release far less ash into the air. Floating embers can cause forest fires and burn those standing around the flames.

If you’re curious to see how these work, watch this short video that illustrates the design behind smokeless fire pits.

Who’s Doing It?:

• Solo Stove - Created a lightweight and portable fire pit. Sales were $361m in 2021 from their fire pits, pizza ovens, and patio heaters.

• TIKI Brand - Pictured above, TIKI sells aesthetically pleasing fire pits for as low as $99. Amazon best seller.

Product #2 - Keycaps (+409%)

The ultimate keyboard customization. With the rise of mechanical keyboards, consumers are looking for ways to express themselves in their peripherals.

Keycaps are replaceable keys with designs that are swapped out for the original keyboard keys.

They are typically made from resin, plastic, or ceramic material.

Keycaps have yet to be commercially produced in bulk and are still mostly handmade.

Etsy appears to be the top place to buy and sell custom keycaps in a range of different designs.

Who’s Doing It?:

• BreakWooden - Creates stunning resin keycaps within the Pokemon / Anime niche. BreakWooden has 12,000 Etsy sales in under 2 years.

• JellyKey - Artisan-crafted keycaps that are completely handmade. Driving 100k visitors per month to their website.

📰 Industry Shift

Lip Filler (+210%)

Plump it up! Lip filler is a non-surgical augmentation that injects synthetic hyaluronic acid into the lips which result in added volume.

While the traditional age demographic for lip fillers has been women between the ages 40-60, the recent growth in demand is primarily among the age group 20-29.

So why are young women plumping up their lips?

The increase can be attributed to:

• Social media’s role in establishing beauty standards

• Low cost of the procedure

• Minimal recovery time

• Option to dissolve filler if unsatisfied with the result

Additionally, celebrities are openly admitting to receiving lip fillers which de-stigmatizes and contributes to the procedure becoming mainstream.

🚨 Business Radar

Bloom Nutrition (+2,375%)

Eat Drink your greens! Consumers are beginning to drink greens powder in an effort to increase their nutrient intake without having to prepare or cook vegetable greens.

While it’s not a substitute for a well-balanced diet, greens powder can be a good source of calcium, potassium, and much more, according to WebMD.

The most impressive aspect of Bloom Nutrition is their marketing efforts on TikTok.

The hashtag #bloomnutrition has 126M views and it seems like you cannot open the app without seeing a creator incorporate the Bloom container somewhere in the video.

This influencer marketing strategy is driving 200k website visitors per month.

To see their influencer videos click here.

📝 Business Quote of the Day

"Fall seven times and stand up eight." -- Japanese Proverb

It’s said that 65% of businesses fail within the first 10 years.

That may be disheartening to most, but to some, it means that you just need to execute on 10 good ideas for 1 to succeed.

You only have to be right once, and your entire world can change.

🎬 Closing Remarks

Thank you for reading! I hope you got some value out of this.

I heard you loud and clear on my last post, you’d rather see mixed trend reports rather than themed ones. I appreciate that feedback, I’m happy to deliver!

Oh and one last question… Are you subscribed yet? If not, why?!