4 Trends I Bet You Didn't Know

A unique numbing cream, a way to keep your face clear, a shift in the alcohol industry, and protein milk without all the calories.

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📈 Products on the Rise

Product #1 - Tattoo Numbing Cream (+275%)

I didn’t feel a thing! With the increasing societal acceptance of tattoos, the popularity of these permanent expressions has led the way for a new category of supplementary products.

A common reason that someone may decide against getting “inked” is the fear of a needle puncturing their skin up to 3,000 times per minute!

But if you can’t feel it, then who cares!?

The main active ingredients in tattoo numbing creams are:

• Lidocaine (Local Anesthetic)

• Prilocaine (Local Anesthetic)

Who’s Doing It?:

• TattooNumbingCreamCo - Offers a range of tattoo care products with the numbing cream being the most popular product.

• Inked Inspired Tattoo - This company is the largest tattoo-focused numbing cream on Amazon.

Product #2 - Face Serum (+257%)

“The secret weapon for treating skin issues” - Healthline.com

If you are as naive in skincare as I am, read this article by Harvard Medical School that explains what face serums are.

In short, face serums can be used to:

• Prevent Skin Aging

• Brighten Skin

• Hydrate Skin

• Reduce Acne

• Exfoliate Skin

• Firm Skin

Serums don’t just stop at the face either, these products have been growing in popularity to improve the health of hair and even eyelashes.

Who’s Doing It?

• SkinCeuticals - Rated as one of the best overall face serums for all skin types by Allure

• The Ordinary - This trending skincare brand must be mentioned. At one point, The Ordinary sold a bottle of its Niacinamide + Zinc serum every three seconds. The Ordinary drove 3m visitors to their website in September alone.

🖌 The Writing On The Wall

Industry Shift - Searches for “Non Alcoholic” (+69%)

The sobering truth! The amount of Americans that don’t drink alcohol is in the higher percentile range compared to the past two decades according to Gallup.com.

This is just the beginning, non-alcoholic beverages account for $414 million in annual sales and are continuing to grow as reported by the data analytics firm Statista.

For those who do drink, this data split shows that men prefer beer while women prefer wine. It’s practically a tie on liquor.

These demographic insights play a major role in the branding of non-alchoholic beverages.

Who’s Doing It?:

• Athletic Brewing Co - Offers a variety of 0% beer.

• ST. REGIS - Sells a collection of alcohol-free wine.

• Ritual Zero Proof - Liquor without the spirits, the tagline being, “Zero Calories, Zero Alcohol, Zero Regrets”.

🚨 Business Radar

Fairlife Protein (+5,700%)

Fairlife Protein has become the craze for those who aim to achieve health goals.

With 30g of protein, 150 calories, and only 2g of sugar, retailers cannot keep this product on the shelves!

Need some proof? A quick Twitter search shows dozens of disappointed customers who can’t seem to get their hands on Fairlife Protein Shakes due to them being sold out.

Fairlife exceeded $1 Billion in annual revenue as reported in their press release.

📝 Quote of the Day

“I’d rather be an optimist and a fool than a pessimist and right” - Albert Einstein

Opportunity is seen through the lens of optimism, you must believe you are capable of success to see the opportunities available to achieve it.

As beautifully said by Winston Churchill “The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.”

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🎬 Closing Remarks

Thank you for reading! No seriously, thank you!

I’ve had such a blast creating these last 2 newsletters and I hope that you enjoyed reading them.

If you got any value at all from seeing these data-driven trends and would like to see more, please let me know! I want to hear your feedback!

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