4 SPIKING Product Trends! 🚀
Read Time: 5 Minutes
📈 Products on the Rise
Product #1 - Frownies (+1,700%)
Say Goodbye to Wrinkles! As consumers seek non-invasive options for maintaining youthful skin, Frownies wrinkle patches have become an interestingly trendy option.
Frownies are adhesive strips that are applied to the skin to reduce the appearance of facial wrinkles and fine lines.
Why are “Frownies” Trending?
Non-invasive - Consumers are leaning towards non-invasive skin treatments that are painless, affordable, and can be used at home.
Aging Demographics - According to the United Nations, “virtually every country is experiencing a growth in elderly proportion.” Demand for effective anti-aging solutions continues to grow among these demographics.
Ease of Use - Frownies could not be simpler. Just stick them on your problem areas and leave them overnight. This is a big selling point.
#WrinklePatches has 83M views on TikTok.
Who’s Doing It?
Frownies - The go-to company for this product. The brand is leading the category and has more Google searches than the generic “wrinkle patches” keyword. The company is doing $720k+ per month on Amazon alone!
Wrinkles Schminkles - This brand is tailoring to consumers of all ages with their modern branding. The company is trailing behind with roughly $85k in revenue per month from their site and a mere $6k a month on Amazon.
Product #2 - Trucker Hats (+133%)
Headwear Reloaded! Trucker hats, a classic Americana accessory are seeing a huge resurgence in popularity.
Designed for comfortability, the distinguished front panel and netted backing of trucker hats have become a growing trend in the apparel space.
Why are “Trucker Hats” Trending?
Nostalgia - The 2000s fashion revival has brought with it a nostalgic appeal for things from times past.
Celebrity Influence - From Dua Lipa to Rihanna, many celebrities have been spotted wearing trucker hats, adding to their popularity.
We’re seeing brands release merchandise in trending styles (as opposed to generic t-shirts and hats) in an effort to build recognition. It’s working.
Take this $58 trucker hat from the athletic-wear company alo, being perfectly timed on trends is encouraging young consumers to rep the branded apparel.
📰 Industry Shift
Hello Adaptogens, Goodbye Stress
Harness Nature's Solutions! As more individuals gravitate towards natural remedies and health supplements, adaptogens are a growing industry.
Adaptogens are a class of herbs and mushrooms. They are traditional medicine's answer to modern-day stress, fatigue, and cognitive/emotional imbalance.
These natural substances help address the growing concern of mental health among consumers.
Why are “Adaptogens” Trending?
Holistic Health Approach - The growing trend towards a holistic and preventive approach to health has seen a rise in the popularity of adaptogens.
Emotional Well-being - Now more than ever, consumers are invested in taking care of their mental health. Adaptogens are believed to provide support in balancing stress levels and boosting mood.
Performance & Energy - Athletes and fitness enthusiasts are incorporating adaptogens into their routines for enhanced performance and recovery.
Adaptogens receive over 60k Google Searches every month and the hashtag #Adaptogens has 124M TikTok views.
Who’s Doing It?
Four Sigmatic - A quickly growing brand in this emerging industry. Four Sigmatic is doing an estimated $20k per month on Amazon with their organic blend of adaptogens.
🚨 Business Radar
WonderFold Wagon (+7,700%)
A Wagon For Precious Cargo! The WonderFold Wagon, a multi-purpose foldable wagon, is gaining quite a foothold in the market for its versatility and functionality.
WonderFold Wagons are wagon-styled strollers that are designed to carry multiple toddlers.
Why are “WonderFold Wagons” Trending?
Efficiency - With the folding and unfolding process taking just a matter of seconds, the WonderFold Wagon saves time and simplifies transportation for parents.
All Terrain - The wagon’s easy mobility is suitable for all terrains, whether taking a beach trip or walking on bumpy concrete, the wagon can handle it.
Storage Space - The generous storage capacity of the wagon, along with additional features like a removable canopy for shade, cup holders, and push or pull capabilities makes this its best selling point.
WonderFold Wagons is selling across multiple channels, here is an estimated breakdown of their sales across the main channels:
Amazon - $500k - $600k per month
The WonderFold Site - $500k - $750k per month
Albeebaby - $100k per month
In total, the company is estimated to be generating between $1M-$2M per month in revenue.
🚨 The Trending Data Dashboard
Thank you for your patience!
I am still adding the final touches to the Trending Data dashboard and will be releasing ALL my trends to you!
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Until Next Time,
Nick 👋
$900?… the kids can walk