4 Spiking Product Trends! 🚀

A Way To Eat Gummies Without The Guilt, An Old Toy With New Meaning, Trends in Ai, A Way To Stay Healthy With A Simple Drink.

Hey Data Lovers! — Nick here.

Excited to deliver more interesting product trends that are spiking!

Let’s jump into the data, but first:

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Now that you’ve joined, let’s see those charts ↓

📈 Products on the Rise

Product #1 - Keto Gummies (+7,400%)

All the sweetness, none of the guilt. Satisfy your sweet tooth cravings while staying on track of your ketogenic diet with Keto Gummies!

The keto diet is a low-carb, high-fat diet that aims to induce a state of ketosis in the body, where the body burns fat for energy instead of carbohydrates.

Keto gummies contain minimal carbs and sugar to align with the principles of the ketogenic diet.

The growth in this category includes both nutritional supplements such as vitamins and candy snacks like gummy bears.

Gummy vitamins have been surging in popularity with searches up 525% since 2018.

Keto Gummies are commonly paired with Apple Cider Vinegar (ACV) as a supplement. The acetic acid in ACV is believed to help support weight loss and control blood sugar levels, which can benefit those on the keto diet.

Additionally, the sour taste of ACV can help curb cravings for sugary snacks.

Who’s Doing It?

• HerbTonics - The #1 Keto Nutritional Supplement product on Amazon. With their main listing selling a $22 bottle of ACV Keto Gummies it’s estimated this product is generating over $300k per month in sales.

• Kiss My Keto - A low-carb gummy candy targeted at those on the Keto diet. Kiss My Keto is doing an estimated $80k-100k per month with their low-sugar gummy bears.

Product #2 - Plush Toys (+157%)

Cuddly Comfort! Plush toys are no longer just for kids. In recent years, they have been growing in popularity among all age groups, including adults, who are seeking comfort and a sense of nostalgia.

Plush toys come in a wide range of shapes, sizes, and designs, from classic teddy bears to creative characters inspired by popular movies, TV shows, and video games.

Why are plush toys so appealing to adults?

For one, they provide a sense of comfort and security, which can help reduce stress and anxiety. They can also be used as a decorative items, adding a touch of coziness to a home or office space.

The trend of "adult collectibles" has been on the rise, and plush toys are no exception.

Many adults are collecting plush toys as a way to display their interests and personality.

Who’s Doing It?

• Squishmallow - This company has garnered a cult-like following for their squishy and oversized plushes. As pictured above, many collectors young & old build huge collections of these toys. The company is doing between $25M-$50M per year in sales.

• Send A Friend - This cute and unique company allows you to send a plush toy as a gift to someone you love. They offer a large selection of adorable characters who each have names like “Cooper the Cow” and “Ollie the Octopus”. The company donates 10% of all it’s profits and has $1M+ donated, this is over $10M in profit!

📰 Industry Shift

Top 1,000 Trending Ai Searches

Artificial intelligence (AI) has been making headlines across various industries. I wanted to take it one step further by finding the top trending Ai Google Searches!

By now, we’ve all been able to test out some Ai products, most notably Open Ai’s ChatGPT.

For the opportunists of the world, we want to participate in the upside of this exploding industry.

Whether that be investments, building a product, or just taking advantage of the improvements this technology can have on daily life.

So I took the liberty of finding the “Top 1,000 Trending Ai Google Searches”

Here is a brief summary of the data:

• Ai Language Models - High-demand products in this category are, “Chatbots”, “Poem Generators”, “Essay Writers”, and “Ai Prompt Generators”. This last one is interesting, as writing a well-structured prompt can improve the outcome of your response from the Ai.

• Ai Image Generation - High-demand products in this category are, “Image From Text”, “Portrait/Headshot Generators”, “Image Enhancers”, “Image Enlargers”, and “Avatar Generators”

• Ai Art Generation - High-demand products in this category are, “Art Generator From Photo”, “Ai Drawing Generators”, “Art Generator Anime”, and “Art Generator From Text”

• Miscellaneous - High-demand products in this category are, “Music Generators”, “Ai Lawyers”, “Ai Translators”, “Ai Memes”, “Ai Code Writer”, “Ai Song Writer”, “Ai Resume Builders”, and “Ai Website Builders”

Want to take a look at this list yourself? I shared the Google Sheet here.

🚨 Business Radar

Athletic Greens (+3,233%)

Going green! These greens supplements are becoming a popular health choice among athletes, fitness enthusiasts, and anyone looking for an added boost of vitamins and minerals in their diet.

Athletic Greens is a powdered green drink mix containing over 70 different ingredients, including vitamins, minerals, digestive enzymes, and antioxidants.

The product is designed to provide a convenient and efficient way to get the nutrients your body needs to support overall health and wellness.

In January 2022, the brand received a $115M investment at a $1.2B valuation.

In January 2023, the website drove 3.5M visitors!

As the health and wellness space continues to grow and the “greens” category expands, we will likely see many new players gain market share and grow their brands with nutrition mixes.

🎬 Closing Remarks

Thank you for reading!

I truly enjoy creating these trend reports and keeping you informed and in the loop.

If you haven’t subscribed, do yourself a favor!

Until we meet again,

Nick 👋