4 Products Printing Millions! 🚀
Read Time: 5 Minutes
Hey Data Lovers! — Nick here.
I’ve got some trends that are basically legal money printers!
Let’s get right into it! But first:
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Now that you’re on board, let’s see those charts ↓
📈 Products on the Rise
Product #1 - Lip Oil (+364%)
Shimmer and Shine! Lip Oil is rising swiftly in popularity by combining the nourishing benefits of a lip balm with the aesthetic appeal of a lip gloss.
Lip oils are typically enriched with vitamins, antioxidants, and natural oils to provide deep hydration, while also giving the lips a shine without the sticky feel often associated with lip gloss.
Why is “Lip Oil” Trending?
Self-Care Trend - Amidst rising awareness about skincare, consumers are showing an increased interest in lip care products that offer moisturizing benefits
Natural Ingredients - With many lip oils containing natural and plant-based ingredients, they are winning hearts among consumers who prefer organic and clean beauty products.
Versatility - Lip oils come in clear as well as color-tinted versions. This makes them a versatile choice that can be used alone for a natural look or over lipstick for a glossy finish.
Comfortable Wear - Unlike traditional lip glosses, lip oils are less sticky and more comfortable to wear, which is a major draw for many users.
Who’s Doing It?
Dior - The most popular product in this space, the Dior Addict Lip Glow is a high-quality product with a high price tag of $40 to match it.
Ogee - This $26 coconut lip oil is generating $30k/month on Amazon.
Product #2 - Bourbon (+293%)
Bourbon is Booming! Once perceived as your grandfather's drink, Bourbon has been growing steadily in popularity for the past decade!
Bourbon, a type of American whiskey, is primarily made from corn and aged in charred oak barrels.
While historically associated with the southern United States, especially Kentucky, bourbon has been spreading its taste across the globe.
Valued at $7.8B in 2021, the global bourbon market is projected to reach $12.8B by 2031, according to Allied Market Research.
Why is “Bourbon” Trending?
Craft Revolution - The craft beverage revolution that reshaped the beer industry has extended its reach to spirits. This movement has brought in a wave of new, innovative distilleries, producing bourbons with unique flavor profiles.
Mixology Trend - The rise of cocktail culture has also played a part in bourbon's resurgence.
Premiumization - The trend towards premium, higher-quality, and higher-priced products, has influenced the spirits industry.
Pop Culture - From popular TV shows like 'Mad Men' and ‘Vampire Diaries’, to movies like 'Kingsman', bourbon has enjoyed significant exposure, further enhancing its appeal.
📰 Industry Shift
Red Light Therapy (+311%)
Welcome to the Light Side! An innovative approach to wellness and self-care, Red Light Therapy (RLT), has seen a remarkable uptick in attention.
Red Light Therapy (RLT) technology delivers low-wavelength red light to the skin and body.
According to the Cleaveland Clinic, some benefits of RLT include:
Skin Health - Improves skin tone, reduces wrinkles, stretch marks, and helps with acne.
Wound Healing - Accelerates healing and reduces inflammation for wounds, cuts, and burns.
Hair Growth - Stimulates hair follicles and promotes hair growth in people with alopecia.
Why is “Red Light Therapy” Trending?
Evidence-Based - A growing body of scientific research validates the benefits of RLT.
Non-Invasive - RLT provides a gentle, touch-free solution that contrasts with invasive treatments.
Convenience - The availability of home-use RLT devices has made this therapy accessible and convenient.
Consumer RLT products range from $20 to over $1,000, with an average price point of $100.
🚨 Business Radar
Lashify (+570%)
Lash Lift-Off! Lashify, a revolutionary at-home eyelash extension system has been steadily growing over the past few years.
Lashify's patent-pending lashes and application system gives customers full control over their lash look, whether they desire subtle enhancement or full-on drama.
Why is "Lashify" Trending?
Personalization - Lashify allows users to customize the length, curl, and volume of their lashes.
DIY Trend - With the rise in popularity of at-home beauty treatments due to the pandemic, Lashify's DIY lash extension kit fits right into this trend.
Cost-Effective - With the average trip to the salon costing upwards of $200, doing them yourself with Lashify can save quite a bit of $$.
Lashify drives 400-600k visitors to their site every month and is generating an estimated $2M-$5M a year in sales.
🚨 The Wait Is ALMOST Over!
I am nearly ready to release the Trending Data platform!
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Until next time,
Nick 👋
I’ve been doing red light therapy since knights circle