4 Products Making 7 Figures! 🚀
A New Way To Enjoy Ice, The Beginning to the End of Harsh Water, A Way To Enjoy Quality at an Affordable Price, and A Tote With A Twist!
Hey Data Lovers! — Nick here.
I’ve got some under-rated trends on the come up!
Let’s get right into it! But first:
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Now that you’re on board, let’s see those charts ↓
📈 Products on the Rise
Product #1 - Nugget Ice Maker (+293%)
Stay Frosty! As summer fast approaches, there's an ice-cold trend on the rise - nugget ice. Known for its soft texture and satisfying crunch.
Chewable, absorbent, and soft, nugget ice is prized for its unique texture that cools drinks rapidly and absorbs their flavor.
But it’s just ice? Right?
Wrong! Nugget ice is an experience in a glass! There are also some other reasons for growth, including:
Home Bar Trend - As more people embrace at-home mixology, the demand for quality ice that mimics a luxury bar experience is on the rise.
Health & Wellness Trend - Nugget ice is often preferred by those who enjoy chewing ice as a calorie-free way to hydrate and cool down.
The hashtag #NuggetIce has a staggering 103M views on TikTok.
Who’s Doing It?
Thereye - This $340 tabletop nugget ice maker is generating $150k+ per month in sales on Amazon.
General Electric - On the higher end of pricing, this GE-branded nugget ice maker is the best-selling one on Amazon. Priced at $650 the ice maker is generating over $350k a month in sales.
Product #2 - Shower Filter (+68%)
A Clean Sweep! Shower filters have surged in popularity as more people become aware of the potential benefits and the desire for a spa-like experience at home increases.
Known for their ability to filter out impurities in water like chlorine, heavy metals, and other harsh chemicals, shower filters are becoming a bathroom staple for many.
Shower filters are seeing steady growth as consumers become educated on the harsh water they may be bathing in. Depending on the location, water can contain varying levels of chemicals that lead to softer skin and hair when eliminated.
Typically, water filters were dominated by a few large companies, however, some newer trendier brands have entered the space, winning the hearts of millennials.
As a new generation of consumers mature, buy homes, and have disposable income, brands that tailor to their preferences will capture the market.
This is why we see so many companies innovate on previously successful products with a new spin on branding.
Who’s Doing It?
Jolie Skin - This trendy branded shower head removes chlorine and other heavy metals. After launching in December 2021, the company profitably did $4M in sales in their first year.
📰 Industry Shift
The Rise in Retail = Demand for Dupes
Bargain Hunting with Style! In the realm of retail, a "dupe" (short for duplicate) refers to a more affordable version of a luxury or high-end product.
Dupes or duplicates are items that are similar to a higher-priced product but affordably priced.
While dupes may be mistaken for a “knock-off”, there is a distinct difference between the two.
Consumers aren’t looking for the item to be branded the same (For ex. A fake Gucci bag), but rather possess the same quality as the real thing, just without the premium price for it to have the logos.
Here are 5 of the top searched dupes:
SKIMS Dupe - (12k Searches/mo): Shapewear and loungewear brand founded by Kim K.
Lululemon Dupe - (27k Searches/mo): Athletic apparel brand known for their yoga pants.
Cloud Couch Dupe - (30k Searches/mo): Oversized sectional sofa known for its comfort, made by Restoration Hardware.
Dyson Airwrap Dupe - (21k Searches/mo): Hair styling tool that uses air and controlled heat, made by Dyson.
Dior Lip Oil Dupe - (8k Searches/mo): Luxurious lip treatment product that moisturizes and nourishes.
🚨 Business Radar
Bogg Bag (+2,767%)
Versatility Meets Originality! These innovative and sturdy bags have seen a massive spike in demand as the perfect all-around tote.
Originally designed as a summer beach bag, Bogg Bags have made their way into everyday use due to their durability, versatility, and chic aesthetics.
A Bogg Bag is not your average tote. Here's why:
Durability: Bogg Bags are crafted from heavy-duty washable material. This makes them easy to clean – simply hose them down and stow away.
Versatility: The bag is equipped with numerous pockets and comes in a range of sizes, from mini to large, to cater to different needs.
Colorful Designs: With a broad spectrum of vibrant colors and patterns, Bogg Bags provides a stylish solution for practicality.
Bogg Bag is very active on social media, posting TikTok videos showing off the bags and their benefits.
The hashtag #BoggBag has 62.3M views on TikTok.
If you visit the website, you’ll notice something, nearly all the products are sold out! It’s estimated the company is generating between $2M-$3M per year in sales.
🚨 Announcement!
Another update on the Trends Dashboard!
Every day I get closer to finishing this long-awaited software.
A dashboard that reveals ALL my trends!
Use it to discover emerging products, businesses, and industries before anyone else!
I look forward to releasing it and helping you start the next big thing!
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Until next time,
Nick 👋