4 Products Doing HUGE Numbers! 🚀
Read Time: 5 Minutes
📈 Products on the Rise
Product #1 - Castor Oil Packs (+431%)
Oil to the Rescue! As people continue to explore natural and holistic health solutions, the popularity of Castor Oil Packs is exploding.
A Castor Oil Pack is a traditional healing remedy that involves applying a castor oil soaked cotton pad on the skin.
The benefits of using the castor oil pack include:
Improved Lymphatic System - Castor oil packs are believed to stimulate the lymphatic system, which helps the body detoxify and improve immune function.
Enhanced Digestion - The application of castor oil packs can help reduce bloating, constipation, and irritable bowel syndrome.
Reduced Inflammation - Castor oil has anti-inflammatory properties and may help reduce inflammation and associated pain in the body.
Is this just another gimmick? Not entirely.
A study conducted in 2012 concluded that Castor oil, when used topically, has been found to effectively reduce pain, improve symptoms of constipation, and potentially enhance immune and liver function.
There has yet to be a company that releases a branded version of this product, what’s available on the market are generic items.
Who’s Doing It?
Beofinest - This generic castor oil pack has only been on Amazon for ~30 days and is already generating $30k/month.
TORPNIA - This unbranded castor oil 2-pack is generating $40k/month on Amazon.
Product #2 - Mushroom Gummies (+9,900%)
Fungi Gummies! Mushroom gummies, packed with medicinal gummies are growing in demand as a way to easily consume healthy shrooms.
Mushroom gummies are infused with extracts from medicinal mushrooms. They are a fun and easy way to incorporate the health benefits of mushrooms into your diet.
The gummies typically include mushroom supplements like Lions Mane, Chagga, Reishi, Turkey Tail, and Cordyceps.
Benefits provided by these mushrooms include brain health, immunity booster, and gut health.
Why Are “Mushroom Gummies” Trending?
Taste - Let's face it, not everyone enjoys the taste of mushrooms. Gummies provide a sweet alternative that can be enjoyed by both adults and children.
Health and Wellness - With the wellness industry booming, consumers are on the lookout for natural supplements to enhance their health.
Convenience - Mushroom gummies offer a hassle-free way to consume medicinal mushrooms. No need to cook or brew – just pop a gummy!
Who’s Doing It?
Drops of Nature - This brand of mushroom gummy bears is doing $135k/month on Amazon.
Plant People - This DTC brand is generating an estimated $125k/month with their mushroom gummies.
📰 Industry Shift
Laser Hair-Removal From The Comfort of Your Couch
Goodbye to the Professional Lasers! Consumers desire smooth, hair-free skin without the pain and inconvenience of traditional methods, home laser hair removal products are becoming a popular choice.
Typically home laser hair-removal devices use IPL (intense pulsed light) technology to target the melanin (pigment) in the hair. This destroys the hair follicle and prevents future growth.
Why Is “Home Laser Hair Removal” Trending?
Convenience - Home laser hair removal devices provide a simple and convenient solution for hair removal.
Cost-Effective - Professional laser hair removal treatments can be expensive. Home laser hair removal devices are a one-time investment that can be used repeatedly.
Effectiveness - Home laser hair removal devices are becoming more advanced and effective. They offer long-lasting results compared to traditional methods like shaving or waxing.
Who’s Doing It?
Ulike - This brand’s newly released Air 3 product is already doing $1.5M/month on Amazon. Their other products include the Air+ ($250k/mo) and their website drives 350k monthly visitors.
Braun - This established beauty brand sells a range of IPL products generating a total of $5M/month.
🚨 Business Radar
Loop Earplugs (+3,150%)
Silence In Style! Loop Earplugs are becoming an essential item for those seeking peace in the midst of noise. Ideal for music festivals, loud vehicles, focusing in noisy environments, and for individuals sensitive to noise.
Loop Earplugs are a brand of premium hearing protection products designed to reduce noise without compromising the quality of sound.
They are perfect for a wide range of uses, from attending concerts and festivals to blocking out the noise of loud vehicles and aiding focus in noisy environments.
Why Are “Loop Earplugs” Trending?
Health Consciousness - With the increasing awareness of the potential damage loud noises can cause, people are seeking ways to protect their hearing.
Versatile Design - Unlike traditional earplugs, Loop Earplugs are designed for a variety of uses. Regardless if you're at a concert, riding a loud bike, trying to focus in a noisy environment, or just sensitive to noise.
Trendy Look - While standard earplugs could be sufficient to block most loud sounds, the typical orange foam earplugs are an eye sore, Loop Earplugs have a trendy design that looks as great as they work.
Loop Earplugs are featured on both their eCommerce site as well as Amazon.
In 2022, the company sold over 2M sets of earplugs and reported revenue of ~$46M. It’s likely they’ll 2x that in 2023.
🚨 The Trending Data Dashboard
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Until Next Time,
Nick 👋