4 Products BLOWING UP on TikTok! 🚀
A Way To Clear Out Your Lungs, A New Look For Your Lawn, A Way To Detect AI Content, and The New Way to Protect Your Skin
Hey Data Lovers! — Nick here.
🚨 Announcement!
I’ve got an update on the Trends Dashboard coming soon!
This dashboard will display ALL of my trends and update regularly with new data.
I’m also adding some exciting features such as:
Pin and track trends on a personalized dashboard
Download a CSV of the data
Download images of the charts for external use
Other cool trend discovery tools
Here is a (very rough) preview of the software
Now, let’s see those charts ↓
📈 Products on the Rise
Product #1 - Mullein (+276%)
Clearing the lungs! Mullein, an herbal infusion with a long history of use for its potential health benefits, is experiencing a significant increase in popularity.
Derived from the leaves of the mullein plant, this herb is now gaining traction with health enthusiasts and herbalists.
Why is this all of a sudden getting so popular?
Respiratory health support - With growing concerns about respiratory health, many people are turning to natural remedies like mullein.
Anti-inflammatory properties - Mullein has been known to possess anti-inflammatory properties.
Relaxation and sleep aid - Mullein is also believed to promote relaxation and better sleep.
One major contribution to the growth of mullein is the trend of lung detoxes or lung cleanses.
Tiktok videos are blowing up claiming that you can use mullein to break up old mucus in your lungs and clear out your respiratory system.
According to this journal, there is some evidence to suggest that the use of mullein can improve respiratory health.
Who’s Doing It?
Better Brand - This company was quick to hop on the trend and it’s PAYING off! They are the only product in CVS with mullein and it’s sold out basically everywhere! Click here and check if it’s available in your local CVS, odds are it’ll be sold out.
Herbmania - This brand is the #1 seller of mullein capsules on Amazon, they are doing an estimated $137k a month with their $18 bottle of capsules.
Product #2 - Clover Seed (+191%)
A lucky charm! Clover seed has seen a significant increase in popularity as more people discover its numerous environmental benefits and aesthetic appeal.
Clover seeds are a hot-selling item this summer as homeowners look to convert their yards to “clover lawns”.
According to Cinch Home Improvement, clover lawns are the #1 most popular home renovation trend for 2023.
Clover lawns are beneficial for the environment as they require less fertilizer and are a favorite among pollinators like bees 🐝.
They also have a lush and charming aesthetic that is desired by many homeowners.
The hashtag #cloverlawn has 107M views on TikTok.
📰 Industry Shift
AI Detector (+9,900%)
Challenges With the Future! With the rapid advancements in artificial intelligence, there has been a growing demand for tools designed to help identify AI-generated content.
As AI-generated content becomes more sophisticated, it becomes increasingly difficult to distinguish between human and AI content.
This has led to concerns about the spread of misinformation and academic integrity.
Recently, the company Turnitin which has been traditionally used to spot plagiarism in students’ assignments has announced that they are now detecting AI.
This waged a game of cat and mouse.
Website Quillbot.com created a tool called “Paraphraser” which takes AI-generated outputs and swaps out words with synonyms, this throws off the AI detection and makes it tough to catch.
This has been wildly successful for the company, Quillbot receives… get ready for this… 78.5M monthly visitors to their site.
To put that into perspective, Grammarly receives 47M website visitors.
Without a doubt, there will be a back-and-forth battle between companies attempting to detect AI content and those looking to pass AI outputs as human-generated work.
🚨 Business Radar
Supergoop (+400%)
Soaking up the Sun (Safely)! The company Supergoop has been experiencing a meteoric rise in popularity, quickly becoming a staple for sun protection and skincare.
Supergoop is a skincare brand that combines the benefits of SPF protection sunscreen with innovative beauty products.
The company’s sun protection products come in various forms, from lightweight lotions to sprays, and even makeup products with SPF.
In late 2021, Blackstone took a majority stake in Supergoop for an undisclosed amount but it was reported that the company was valued between $600-$700M.
The website receives 650k+ visitors per month but their presence doesn’t stop there.
Supergoop’s products are sold at a handful of retailers such as Amazon, Sephora, Ulta, and Anthropologie.
On Amazon alone, the company is conservatively doing $2M a month.
🎬 Closing Remarks
That’s the end!
I hope you got some value from this! That’s always the goal.
I’m getting closer every day to finishing up the Trends Dashboard! I’ll be keeping you updated on its progress every week.
If you aren’t subscribed yet, do yourself a favor!
Until next time,
Nick 👋