4 NEW Trending Products! 🚀
Read Time: 5 Minutes
📈 Products on the Rise
Product #1 - Pheromone Perfume (+9,900%)
The Scent of Attraction! Pheromone perfumes which are fragrances infused with synthesized pheromones are gaining traction in the market.
Pheromone perfumes are products designed to mimic or enhance the natural pheromones produced by the human body.
What are pheromones?
Pheromones are chemical signals that organisms, including humans, release to communicate with others of the same species. Simply put, by applying these fragrances, individuals can attract others.
Why is “Pheromone Perfume” Trending?
Curiosity - As an intriguing concept that promises to enhance personal charisma through scent, people are naturally drawn to try these unique perfumes.
Science-Driven Beauty - Consumers are increasingly attracted to products backed by science, and pheromone perfumes fit this bill. While the science behind this product is not fully conclusive, the concept itself is enough for consumers to give it a try.
Not to mention, the social media buzz is driving a ton of attention to this product. On TikTok, #PheromonePerfume has 238M views!
Who’s Doing It?
Pure Instinct - This brand of roll-on pheromone perfume and cologne is generating $500k+ a month on Amazon.
RawChemistry - This 1oz bottle of pheromone cologne is selling for $29. The product is generating $162k a month on Amazon.
Product #2 - Azelaic Acid (+417%)
Illuminate your Skin! Azelaic acid, a lesser-known skincare ingredient, is rising swiftly in popularity among skincare enthusiasts and experts.
Azelaic acid is a naturally occurring compound that is now being used in skin care products for its multiple benefits.
These benefits include:
Reducing Inflammation
Evening Skintone
Reducing Acne
Why is “Azeliac Acid” Trending?
Skin Health - With an increased societal focus on skin health and wellness, consumers are seeking out versatile ingredients that offer multiple benefits, such as azelaic acid.
Versatility - Azelaic acid is suitable for all skin types and addresses various skin concerns like acne, hyperpigmentation, and even melasma.
Natural Approach - As the beauty industry shifts toward more natural and less harmful ingredients, azelaic acid is being appreciated for its natural origins and gentle effects on the skin.
Companies haven’t made this totally mainstream like we’ve seen with other skincare ingredients such as benzoyl peroxide and salicylic acid.
The brands that are early adopters are seeing high margins, exposure to consumers, and high rankings on platforms like Amazon.
Who’s Doing It?
Paulas Choice - This brand is selling 1oz of azelaic acid for $39 and is generating $178k a month from their listing which is “Amazon’s Choice”.
Naturium - This brand is receiving a ton of positive reviews for their azelaic acid which also comes in a 1oz tube. At the price of $19, their listing is generating $80k a month.
📰 Industry Shift
Embracing The Curls!
Curly, Coily, and Wavy! As society progresses on the path of inclusivity and individuality, the beauty industry is experiencing a spike in demand for products that cater to the unique needs of those with curly and textured hair.
Curly hair care is not one-size-fits-all.
Different curl patterns and textures require specific attention and unique ingredients to maintain health and definition, this has opened an entire category of hair care products that are made specifically for certain types of hair.
This is not just a fad, the hashtag #CurlyHair has 40B views on TikTok and #CurlyHairProdcuts has 518M views.
It’s assumed that these products are primarily for women, but men are also embracing their curls.
Currently, there aren’t many products marketed directly to men with curly hair, leaving a gap in the market.
According to Allied Market Research, the Curly Hair Care & Styling Products Market is expected to reach $15B by 2031.
🚨 Business Radar
FanFix (+733%)
Monetize Monetize Monetize! With digital content creation at the highest levels, FanFix, a platform akin to OnlyFans but excluding nudity, is experiencing an unprecedented rise.
What do you do for a living? I’m an influencer!
The occupation “content creator” was not nearly as common only a few years ago, however now, having an audience is a perfectly feasible way to generate an income.
From brand deals, ad-sense, and creator funds, there are many ways to monetize the attention you draw, making it as valuable as oil was in the 1800s!
There is now an emerging market of paid subscription groups that are able to view the content behind a paywall. We saw the meteoric rise of OnlyFans, an application that enabled creators to post suggestive content for a price.
But what if creators don’t want to post explicit images? Introducing FanFix!
FanFix describes itself as a way to “Earn and connect with your most loyal fans”, this comes as,
Pay a subscription to view content
Pay-per-message (AKA. Pay to DM)
Tipping
Creators are using this as a way to drive additional income by posting images they don’t post anywhere else or giving early access to YouTube videos.
One thing is important to keep in mind, no nudity is allowed.
The company has reportedly paid out $11M to creators so far, and that’s projected to be $50M by year-end.
🚨 The Trending Data Dashboard
The wait is nearly over!
I am adding the final touches to the Trending Data dashboard and will be releasing ALL my trends to you!
The Trending Data platform will allow you to stay ahead of the curve and get in early on the next big thing!
But for now…
I’m happy to provide these free weekly emails with some of my most interesting finds!
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Until Next Time,
Nick 👋