4 Hidden-Gem Product Trends! 🚀

A Resurging Style, A Muscle Toning Snack, A New Dark Aesthetic, and A Toy Company Worth Nearly $1B

Hey Trend Watchers! — Nick here.

Excited to deliver more interesting business trends with explosive growth!

Let’s dive into the data, but first:

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📈 Products on the Rise

Product #1 - Baggy Jeans (+1,037%)

Making a comeback! This classic trend is returning, and everyone from Gen-Zs to Millenials is in on the style!

So, what's behind the renewed interest in baggy jeans?

As we can expect, celebrities.

A-listers such as Emily Ratajkowski, Hailey Bieber, and Dua Lipa have been seen rocking the slouchy denim look.

Additionally, the past couple of years have seen a shift towards dressing for comfort, and unlike skinny jeans, baggy jeans offer a looser and more effortless vibe.

Not to mention the huge resurgence of classic 90’s styles.

While I’ve shown this graphic before, I’ll show it again.

Clothing styles come into popularity and then die suddenly, but their time isn’t over. Fashion works in cycles and this chart illustrates that life cycle of a clothing trend.

Product #2 - Protein Snacks (+80%)

Healthy snacking! With an increased focus on fitness and wellness, protein snacks are becoming a preferred choice for people looking for convenient and muscle-pumping food on the go.

A protein snack is a type of quick food that is designed to be high in protein, which is an important nutrient for building and repairing muscles.

Protein snacks can include a range of products such as protein bars, chips, nuts, and even popcorn.

These foods are typically high in protein and low in sugar, making them a great option for those looking to increase their protein intake and avoid sugary snacks.

It’s not uncommon for these snacks to be quite expensive! So when consumers are looking for gains, they’ll be ready to expect some pains (on their wallet).

Who’s Doing It?

• Quest Nutrition - A staple in the protein snack space, Quest offers a wide range of “poppables” with up to 20g of protein per bag. Quest has also tailored to the Keto community which makes it a common choice among diet and health enthusiasts. Quest does an estimated $100M in annual sales across their entire product line.

📰 Industry Shift

Dark Academia (+4,700%)

Dark Arts of Smarts! The new aesthetic trend of dark academia is taking over social media and it’s quite an interesting take.

Dark Academia is a style that is characterized by a love of classic literature, intellectual pursuits, and a gothic-inspired fashion sense.

Think Harry Potter meets Wednesday Addams.

The trend has been gaining traction on platforms like TikTok, Instagram, and Pinterest, with users sharing their love for everything that's scholarly and mysterious.

The hashtag #darkacademia has 3.8B views on TikTok

The rise of dark academia has created new opportunities for businesses to capitalize on the trend with products like vintage-inspired clothing, leather-bound journals, and even online courses on classic literature.

The trend is a clear indication of a popular culture shift toward a renewed appreciation for intellectualism.

🚨 Business Radar

Lovevery (+4,350%)

Stage-Based Toys! Parents are constantly looking for the best products for their babies and toddlers, and Lovevery Company is quickly becoming a go-to brand in the industry.

Founded in 2015, Lovevery Company offers developmentally appropriate and engaging toys designed to support the growth and learning of babies and young children.

The company offers a subscription box that provides 3 months’ worth of toys that are intended to teach them skills like creativity, problem-solving, and patience.

Each subscription box averages $80-$120.

In 2021, the company raised $100M at a valuation of $800M.

From the success of Lovevery, it can be concluded that there is a growing demand for high-quality, eco-friendly, and educational baby products.

🎬 Closing Remarks

Thank you for making it to the end!

Feeling inspired, motivated, and ready to capitalize?

Good! That’s what I want to hear!

I work hard to keep you ahead of all the current trends, so if you have something to say, good or bad, feel free to reply to this email!

Until next time,

Nick 👋

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