4 Health Products Skyrocketing In 2023! 🚀
Read Time: 5 Minutes
📈 Products on the Rise
Product #1 - Grounding Mat (+456%)
Reconnect with Earth! As individuals seek to enhance their wellness routines, grounding mats are becoming a popular tool to reconnect with the Earth's natural energy.
Grounding mats, also known as earthing mats are devices designed to help you ground yourself to the Earth's energy.
The grounding mats work by connecting to the ground port of an electrical outlet. This outlet grounding port is connected to a long metal rod that is driven into the earth.
Why Are “Grounding Mats” Trending?
Social Media - With the rise of wellness influencers and health-focused content, more people are becoming aware of grounding and its potential benefits.
Health Benefits - Grounding is believed to have several health benefits, including reduced inflammation, improved sleep, and boosted overall well-being. While none of these benefits are directly proven, consumers are looking for whatever they can to improve their well-being.
This trend doesn't end at grounding mats, here are a couple of related products:
Grounding Sheets (+8,400%) - Grounding sheets are bedding made with cotton and silver threads to conduct earth’s electrical energy.
Grounding Shoes (+8,800%) - Grounding shoes are either shoes or footwear attachments that feature conductive soles to allow the earth’s electrical energy to pass through the shoe into your body.
#Grounding has 517M views on TikTok
Who’s Doing It?
Earthing.com - This brand sells a line of grounding/earthing products such as mats, sheets, socks, and shoes. Their site drives over 100k visitors per month and on Amazon the brand does over $300k/month.
Product #2 - Rosemary Oil (+256%)
Revive Your Roots! As consumers continue to explore solutions for hair loss, Rosemary Oil is swiftly becoming a trendy choice.
Rosemary Oil is an essential oil extracted from the rosemary herb.
It has been traditionally used in different cultures for its medicinal properties, and recently, many are suggesting it may promote hair growth and thickness.
Why Is “Rosemary Oil” Trending?
Social Media - As with many health trends, videos are going viral showing results from using rosemary oil on their hair. Check out this video with some compelling before and after images.
Easy Application - Rosemary Oil can be easily applied to the scalp and hair, this makes it an accessible solution for many.
Increased Hair Loss - According to this study, people are losing their hair earlier than ever before. This increase in hair loss is leading consumers to seek out treatment to get their locks back.
On TikTok, #RosemaryOil has nearly 2B views!
Who’s Doing It?
Mielle - This brand sells over 100k units a month of their rosemary oil. This generates over $800k/month.
Handcraft Blends - This brand sells a castor oil/rosemary oil product for $10. The brand sells over 5k units of this per month doing $50k/month.
📰 Industry Shift
Non-Diabetics Are Using Continuous Glucose Monitors
Unlock Your Body's Numbers! With the increasing interest in health and wellness, Continuous Glucose Monitors (CGM) are gaining popularity among non-diabetics.
Continuous Glucose Monitors (CGM) are devices that provide real-time glucose readings, allowing individuals to understand how their diet and lifestyle affect their blood sugar levels.
Typically, these devices are used by diabetics as they provide insights into their glucose levels. However, it’s recently been adopted by health-conscious consumers.
Why Is “CGM” Trending?
Bio-Hacking - Individuals are seeking ways to optimize their health and wellness. CGMs provide insights into how different foods and activities affect blood sugar levels, allowing for more informed lifestyle choices.
Weight Loss - CGM devices can help individuals understand how their body processes different types of food. This can be useful for those trying to lose weight or maintain a healthy weight.
Sleep and Stress - Stress impacts blood glucose levels, and glucose levels impact sleep. By monitoring this, individuals can better understand how they are being affected by these events.
🚨 Business Radar
Hiya (+123%)
Children’s Health Subscription! With the increasing awareness of the importance of nutrition for children's development, Hiya Health Vitamins is quickly becoming a trending choice for vitamins.
Hiya is a brand that offers a fresh take on children's multivitamins.
Made with 15 essential vitamins, these chewables are designed to fill the gaps in modern diets without any added sugar or dyes.
Why Is “Hiya” Trending?
Nutrition for Kids - Parents are actively seeking healthier alternatives to traditional children's vitamins, which often contain added sugars and artificial flavors. Hiya meets this demand with their all-natural, sugar-free formula.
Taste Kids Love - Despite being sugar-free, Hiya vitamins are delicious and kid-approved.
Convenient - Hiya vitamins are delivered directly to your door, making it easy for busy parents to ensure their children are getting essential nutrients regularly.
Hiya is leaning into the growing vitamin subscription industry along with releasing trending products such as probiotics for kids.
Hiya’s website receives 200k visitors per month.
🚨 The Trending Data Dashboard
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Until Next Time,
Nick 👋
Thanks for sending these - loving the great content!
This is really excellent content Nick! Found you on Reddit and very glad I did.