4 Exploding Trendy Products! 🚀
A Way To Add Flavor To Your Favorite Drinks, A Product To Keep Your Pup Healthy, a New Shift In Employment, and A Once Dissed Shoe Thats Now "Cool"
Hey Data Lovers! — Nick here.
I've got some juicy products that are spiking in interest!
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📈 Products on the Rise
Product #1 - Skinny Syrups (+564%)
Skinny Sweet Tooth! Skinny syrups have been a quickly rising category allowing consumers to enjoy their favorite drinks without the added sugar and calories.
Skinny syrups are a zero-sugar alternative to traditional syrups that are added to coffee, tea, smoothies, and even cocktails.
The awareness of the impact of sugar consumption on health and the rising number of people with dietary restrictions has led to a surge in demand for sugar-free and low-calorie alternatives.
Adding to the trend is the increased selection of popular coffee drinks that include a few pumps of syrup.
Starbucks is famous for its syrups that are added to their coffee drinks. Many of which are high in sugar.
Who’s Doing It?
Jordan’s Skinny Syrups - This brand of Skinny Syrups is doing over $400k/mo from their e-commerce site and an estimated $500k/mo on Amazon. They offer syrups for cocktails, coffee, and more.
Torani - This classic brand is doing an estimated $750k/mo on Amazon selling their line of sugar-free coffee syrups.
Product #2 - Fresh Dog Food (+300%)
Tail-Wagging Trend! The fresh dog food market is experiencing significant growth as pet owners prioritize their furry friend's health and well-being.
The fresh dog food movement is gaining momentum, with more pet owners opting for high-quality, natural ingredients in their dog's meals.
If dogs have been eating the same food for years, why choose fresh?
Feeding your pup fresh food has a ton of benefits, including:
Improved overall health
Weight management
Higher energy levels
Healthier skin and coat
Fewer allergies and sensitivities
Reduced risk of chronic diseases
A key factor behind the trend is the humanization of pets, as pet owners increasingly view their pets as family members and seek to provide them with the same quality of food they would choose for themselves.
The pandemic also boosted this shift with many spending more time with their pets leading to a stronger bond with their furry friends.
📰 Industry Shift
One Job Too Few - The Growth of the Overemployed
Overemployed And Banking! More people are taking on multiple remote jobs simultaneously, seeking financial security, flexibility, and growth opportunities.
The idea of working multiple remote jobs at once is being coined as “overemployed”
The pandemic accelerated the shift towards remote work, which has made it easier for individuals to manage multiple jobs simultaneously without the constraints of a physical office.
Contrary to popular belief, being overemployed is not solely driven by financial motivations.
Many individuals seek to diversify their skill sets, explore new industries, and find more fulfilling work by juggling multiple positions.
The r/Overemployed subreddit has grown from ~6,000 to over 171k in about a year as the trend gains traction.
Common sentiment within the subreddit is that employees can oftentimes feel unappreciated for their dedicated work, leading to a higher desire to take control of their work life.
🚨 Business Radar
New Balance (+141%)
Walking down memory lane! The once-dismissed "dad sneakers" have made a triumphant return, with New Balance leading the charge in the revival of chunky 90s sneakers.
Originally popular in the 1990s, chunky sneakers, often associated with dads have recently seen a huge spike in popularity.
The trend is driven by a desire for nostalgic and retro styles.
New Balance, a brand that hasn’t seen mainstream adoption in quite some time is on the forefront of this trend with their 530 and 550 shoes.
“New Balance Dad Shoes” gets 25k monthly searches on Google.
Brands such as Nike and Addidas are also benefiting from this style trend with their 90’s style dad sneakers.
🎬 Closing Remarks
That’s it folks!
Thank you for reading, I work hard to keep you ahead of the curve and on top of all the current business trends!
What do you think? Would you rock some “Dad shoes?” Let me know by commenting on my Substack!
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Have a great week!
Nick 👋