These 4 Products Are Taking Off! 🚀
A Way To Turn Back Time On Your Skin, A Sleeping Bag For Babies, The New Milk-Alternative Star, and A 70s Brand With HUGE Sales!
Hey Data Lovers! — Nick here.
Hope you are ready to see some products and businesses taking off!
Let’s get into it, but first!
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Now, let’s see those charts ↓
📈 Products on the Rise
Product #1 - Retinol (+309%)
Turn back time on your skin. Products containing retinol are gaining traction as a way to reduce the signs of aging and improve the appearance of the skin.
Retinol is a form of Vitamin A that increases cell turnover, boosts collagen production, and unclogs pores for a youthful, radiant glow.
But is it true or just good marketing?
This study set out to uncover the truth about the claims that retinol can reduce the appearance of aging.
The results showed,
Reduction of fine wrinkles, the elderly patients had a noticeable decrease in wrinkles compared to the neutral vehicle (plain lotion).
Improved skin firmness, texture, and hydration. The patients had an increase in glycosaminoglycan and the amount of procollagen I in the skin.
The hashtag #retinol has 2.6B views on TikTok.
Who’s Doing It?
CeraVe - A skincare brand known for its affordable and effective products, has recently added a retinol line to its product offerings. CeraVe’s revenue reached $1B in 2021.
Paula’s Choice - Being one of Sephora’s best-selling retinol serums, this brand has garnered quite a reputation as an effective, gentle, and smooth serum that shows results in only a few weeks.
Product #2 - Sleep Sacks (+163%)
Sleeping soundly! With a focus on safety and comfort, baby sleep sacks are becoming a popular product among parents and caregivers.
A baby sleep sack is a wearable blanket that replaces traditional loose blankets in the crib.
These sacks are designed to keep babies warm and cozy while also reducing the risk of suffocation and Sudden Infant Death Syndrome (SIDS).
“While little is known about the SIDS condition, factors like putting a baby to sleep face down, or using soft bedding, have been found to increase the risk of SIDS,” reports Reuters Health.
Designed for infants aged 3-5 months, these sleep sacks feature open arm slots to allow for self-correcting if they roll onto their stomach during sleep.
Who’s Doing It?
Kyte Baby - With over 600k monthly visitors to their website. Kyte Baby has grown to be a massive brand in the baby product space. Their #1 best-selling product is the Sage Sleep Bag which is priced at $50.
Ely’s & Co. - Brand with a strong Amazon presence. Their highest-ranking listing offers a simple cotton sleep sack for $27, that listing is generating over $120k a month in sales.
📰 Industry Shift
The Battle for Dairy-Free Dominance
Sipping on the competition! Oat milk is quickly becoming a popular alternative to traditional dairy milk and is gaining on the once-raining almond milk!
Oat milk is made from oats that are soaked, blended, and strained to make creamy dairy-free milk.
It's a great option for those who are lactose intolerant or vegan, and it's also a good source of fiber.
Oat milk is capturing a growing percentage of the milk-alternative market for a number of reasons:
More sustainable than other plant-based milk, as oats require less water and land to grow than almonds.
Creamier consistency and a milder taste than almond milk.
Allergy friendly to those who have dietary restrictions to nuts.
Coffee brands like Starbucks are increasing the usage of oat milk in their drinks, for example, one of Starbucks’ best sellers is the “Iced Brown Sugar Oat Milk Shaken Espresso” beverage, (a mouthful to say).
According to Statista, the total U.S. milk alternative market size is $3.1B with almond milk taking the largest percentage of sales and oat milk following as a close second.
Who’s Doing It?
Planet Oat - The leader in the oat milk category with $200M+ in annual sales (Up 60% year-over-year). Planet Oat secured a partnership with Dunkin in 2020 and has upcoming partnerships with other large QSR brands.
Oatly - Another massively popular oat milk brand that is driving a lot of growth in the category. They're known for their barista edition, which is designed to froth and foam just like cow's milk, making it a great option for lattes and cappuccinos.
🚨 Business Radar
Aviator Nation (+825%)
Fly high! This California-based brand known for its vintage-inspired clothing and accessories is growing in popularity among Gen-Z and Millennial consumers.
Aviator Nation’s aesthetic is a nod to the 70s and 80s featuring bold colors, retro graphics, and a relaxed, laid-back vibe.
Their most popular products include hoodies, sweatpants, and tees, all made with the brand's signature colored bars pattern.
Aviator Nation’s origin story is very interesting with the founder Paige Mycoskie growing the business to $110M in sales in 2021 and is projected to double that in 2023.
Check out this video that documents the growth of the brand.
🎬 Closing Remarks
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Until next time,