4 BOOMING Product Trends! 🚀
Read Time: 5 Minutes
📈 Products on the Rise
Product #1 - Chamoy (+262%)
Hot, tangy, and tantalizing! The Mexican culinary gem chamoy, is seeing a huge increase in popularity.
Chamoy is a Mexican condiment known for its unique flavor blend.
It is typically made from a combination of pickled fruit, such as apricot, mango, or plum, along with spices, chili peppers, lime juice, and salt.
Chamoy’s taste is a combination of sweet, tangy, salty, and spicy flavors.
Chamoy is commonly used as a topping or dipping sauce for a variety of foods such as fresh fruit, candy, popcorn, and even drinks!
Why is “Chamoy” Trending?
Versatility - The many purposes of chamoy is one of its biggest strengths. Whether it's a marinade, sauce, dip, or seasoning, chamoy brings a vibrant flavor twist to any dish or drink.
Curiosity - There is a growing interest in exploring global flavors. Chamoy offers an unfamiliar yet exciting taste.
Wellness - Packed with vitamins and antioxidants from its primary ingredient, pickled fruit, chamoy also offers a twist on flavor without being unhealthy.
Social Media - The rise of food-oriented online content encourages a continuous search for novel flavors. Chamoy is incredibly photogenic and looks delicious on camera making it viral in nature.
The #Chamoy hashtag has a whopping 3.9B TikTok views which is more than any food trend I’ve tracked!
Who’s Doing It?
Tajín - This very popular Mexican seasoning company offers a variant of chamoy sauce.
I Love Chamoy - This brand of sugar-free chamoy has been using TikTok to sell thousands of units every week. On the new TikTok shop feature alone, this brand has sold over 3,000 units totaling $36k.
Product #2 - Hair Tinsel (+3,900%)
Shine Bright! Hair Tinsel is making a comeback from its 2000s era with its sparkling and expressive look.
Hair tinsel is thin, glittery strips that are attached to individual strands of hair to create a shimmery, sparkling effect.
Once popular during the 2000s Y2K time, hair tinsel has made a remarkable comeback as a fun way to add a little extra spark to your look without any long-term commitment.
Why is “Hair Tinsel” Trending?
Individuality - Hair tinsel provides an easy and non-permanent way to express personal style, perfect for those who like to switch up their look frequently.
Tonight’s “Fit” - As music festivals, proms, and similar experiences regain their attendance, people are searching for unique and eye-catching ways to improve the appearance of their overall outfit or “fit”.
Affordability - Hair tinsel is relatively inexpensive, making it a cost-effective option for those wanting to add to a look without breaking the bank.
Hair Tinsel is becoming incredibly popular on TikTok, check out this video (838k views) of a creator showing off her “Glitter Hair”.
While the tinsel itself is relatively cheap, the real opportunity is in the application process, beauty salons are starting to offer the service of hair tinsel installation.
📰 Industry Shift
A New Age of Toothpaste - More than Mint
Toothpaste Got Tastier! Innovative brands are leading a new era in oral care products. Central to this movement is the “all things teeth” brand Hismile.
Similar to what we saw in the deodorant space, the age-old toothpaste industry is ripe for disruption!
Hismile has released a line of products that are being well-received by consumers and celebrities! This is causing a massive resurgence in their search volume.
Some of these products include,
Flavored Toothpaste for Adults - With fruity flavors like watermelon, peach, and coconut an emerging category is toothpastes that provide all the benefits of the traditional paste but is not mint flavored.
Toothpaste Serum - Hismile is receiving a TON of attention for their Color Corrector Serum which turns your teeth purple when applying and then whitens them.
Recently, Kim Kardashian made a sponsored post about how much she loves the Hismile purple toothpaste and it drove an enormous amount of traffic to the site.
Here are the last 3 full months of Hismile’s website traffic according to SimliarWeb,
March - 331k
April - 500k
May - 818k
This doesn’t include June which is on track to be the company’s biggest month ever.
With a massive shift towards personal health, skincare, haircare, and lipcare, it’s very natural for teeth to see similar results. Companies that move towards a modern, process-oriented, and easily demonstrable product will capture the hearts of the upcoming generation.
🚨 Business Radar
Tubby Todd (+850%)
Make a Splash! Tubby Todd, a brand known for its organic and skin-friendly products for children is steadily growing in demand.
Tubby Todd specializes in products that are gentle on baby’s skin, free from harmful chemicals, synthetic fragrances, or artificial dyes.
Their products range from bubble baths and lotions to balms, it covers all aspects of a baby’s bath time routine.
Why is “Tubby Todd” Trending?
Emphasis on Natural - More than ever, parents are cautious about the products they use on their children. The brand's commitment to using natural ingredients that are gentle on babies delicate skin is resonating with these parents.
Quality & Efficacy - Reviews by parents highlight the effectiveness of Tubby Todd’s products in soothing skin irritations like eczema, rashes, and dry skin.
Collaboration - A recent collaboration with Sesame Street is allowing the company to piggyback off the recognition the show already has with consumers.
Tubby Todd is generating an estimated $4M a year from their website.
🚨 The Trending Data Dashboard
Soon, I will be releasing a platform that allows you to view ALL of my trends!
The Trending Data platform will allow you to stay ahead of the curve and get in early on the next big thing!
But for now…
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Until Next Time,
Nick 👋
The TT tajin is doing numbers!!