4 Booming Product Trends! 🚀
A Stylish Way to Protect Your Desk, A Way To Improve Your Appearance, A Way To Help Kick A Bad Habit, and The Mr. Beast of Swords.
Hey Data Lovers! — Nick here.
Excited to deliver more interesting business trends with explosive growth!
Let’s dive into the data, but first:
Are you subscribed? If not, you might miss out on the next big thing!
Now that we got the prologue out of the way, let’s see those charts ↓
📈 Products on the Rise
Product #1 - Desk Mats (+223%)
Elevate your desk game! For those who spend the majority of their day at a desk, desk mats have been a popular addition to their workspace!
Desk mats are pieces of fabric or leather that are designed to protect the surface of your desk from scratches, spills, and other wear and tear.
In addition to the practical benefits, they are also intended to add a touch of aesthetic style.
They come in a range of colors, materials, and designs.
Some desk mats are designed for gaming with textured surfaces to improve mouse tracking, and wrist support to reduce fatigue.
And what’s a gaming desk mat without RGB?
Check out this LED one that is generating an estimated $85k/month on Amazon.
Who’s Doing It?
Grovemade - This premium desk mat company dominates Google search ads and ranking. They offer high-quality wool and leather desk mats, however, some reviewers have considered them to be “overpriced.” Regardless, Grovemade drove 500k visitors to their website in December 2022.
Aothia - When it comes to budget-but-quality desk mats, this company exceeds expectations. They sell a collection of cork, leather, and dual-sided desk mats. Aothia is generating an estimated, yet astonishing, $500k+ in monthly sales from this ONE listing alone. You can only imagine what their entire store generates.
Product #2 - Under Eye Patches (+669%)
Tired of looking tired? These handy little patches are designed to be applied to the under-eye area to address a variety of concerns, including dark circles, puffiness, and fine lines.
Under-eye patches are typically made from a thin, flexible material that is infused with a variety of active ingredients, such as hyaluronic acid, collagen, and caffeine.
These ingredients have beneficial properties that help to hydrate, firm, and smooth the under-eye area.
This addresses the cosmetic concern that someone may look tired, sickly, or aged.
Who’s Doing It?
DRMTLGY - With a focus on tackling crow’s feet and dark circles, this self-accredited medical grade skincare company is driving 400-600k visitors to their website every month.
Peter Thomas Roth - While this company offers a variety of skincare products, they have been receiving quite a bit of attention for their under-eye patches. Currently getting distribution across the major beauty brick & mortars like Ulta and Sephora.
📰 Industry Shift
Nicotine Pouches (+4,900%)
Kick the habit! Nicotine pouches have been an increasingly popular solution for those looking to quit smoking cigarettes.
These discreet pouches are placed under the lip, providing a hit of nicotine without the smoke and harmful chemicals found in cigarettes.
The growth of nicotine pouches is particularly among those who want to quit smoking or reduce their exposure to tobacco.
Nicotine pouches are just one-of-many trending products that smokers are using to cut back. Some other products include:
CBD/Herbal/Hemp Cigarettes
Nicotine Toothpicks
0% Nicotine Smoking Products
While it’s my job to objectively report on trends, it’s very important to note that nicotine is a highly addictive substance and I do not condone its use.
🚨 Business Radar
Mini Katana (+331%)
Dicing up the competition! Feeling like a samurai warrior? This company selling handmade versions of traditional Japanese swords is exploding in traffic, almost entirely through organic content!
Mini.Katana offers a collection of miniature, full-size, dull, and “battle-ready” anime-inspired katana swords forged from 1095 carbon steel.
What sets Mini.Katana apart? Their marketing strategy is brilliant!
The company has successfully mastered the art of high-quality and engaging content across every social media platform resulting in over 1m visitors to their website each month!
Some quick stats on their 2022 engagement:
I reached out to Mini.Katana’s founder Isaac Medeiros for some insights on how he managed to accomplish so much growth so quickly.
Here is our Q&A:
Q: How do you excite content creators in efforts to make the best possible media?
A: We give them all the resources and tools they need. No questions asked. They get to do really cool stuff on the daily (with swords). It’s a dream job.
Q: Describe an engaging piece of content in 3 adjectives.
A: Fast-paced, story-driven, bingeable
Q: Where do you see marketing headed? (UGC, Paid Influencers, Organic, In-house production)
A: Basically, brands that aren’t able to figure out some content component to their business will continuously struggle more. This can be a really good blog, newsletter, maybe an influencer. Consumers want more than just a product and some static image ads.
As we move into 2023, it’s more important than ever to invest in producing quality content that your customers will enjoy consuming.
Mini.Katana is a perfect example on how to do that.
🎬 Closing Remarks
Are the juices flowing?
My #1 goal with these reports is to help you stay ahead of the curve and up to date on all the latest trends happening.
If you’ve yet to subscribe, why not? It’s free! (I will also never spam you)
I would love to hear your feedback by replying to this email or commenting on my Substack!
Until next time,
Nick 👋